Bringing Japanese Anime Culture to North America — The Next EC Revolution

As anime figures and character goods gain explosive popularity worldwide, the North American market is experiencing particularly rapid growth. Under the vision "Anime Culture to the World," Puente Inc. is launching a Japan-born anime EC shop for North America—creating a brand-new shopping experience that connects Japanese creators and global fans.

Anime Culture to the World

🔗 View UI Prototype → https://incandescent-babka-5eb174.netlify.app/

📈 Anime Market to Surpass $5 Billion by 2025: North America’s Growing Craze

• Viewership is increasing with platforms like Crunchyroll, Netflix, and Hulu

• Figure market is projected to exceed $5 billion in 2025

• Enthusiastic demand for blind boxes and limited-edition goods

Competitor Analysis:

• POP MART (China): Succeeded with art toys and social media marketing

• Crunchyroll Store (US): Synergy between streaming and official merchandise

• Good Smile Company (Japan): Globally respected for high-quality figures

🛒 Three Key Strengths of Puente’s Anime EC

1. High-quality Japan-made goods + exclusive collaboration items to drive collector demand

2. Support model for emerging Japanese artists to ensure product originality

3. SNS x UGC marketing for global reach via Instagram, TikTok, and X (formerly Twitter)

🌟 Main Target Audience

• Anime fans and collectors aged 20–35

• Influencers who actively share content online

• Generations that value visibility and sharing culture

👜 Product Lineup and Sales Channels

Product Categories:

• Figures, plush toys, apparel, and accessories

• Limited editions and secret figures

Sales Channels:

• Proprietary EC site + mobile app

• Major North American platforms like Amazon and eBay

• Anime conventions and pop-up shops for experiential sales

📊 Marketing Strategy: Power of UGC + Collaborations

• Product unboxing collaborations with anime YouTubers

• UGC contests and exclusive merchandise giveaways

• "Made in Japan" branding that emphasizes trust and craftsmanship

💰 Revenue Model and Investment Plan

First-Year Targets:

• Revenue: $5M / Profit: $1.5M

Initial Investment (Total: $1.1M):

• Site development: $300K

• Inventory: $500K

• Prototype development: $100K

• Marketing budget: $200K

🚀 Development by Puente’s Bolivia-Based Rapid Team

• UI/UX Design: $4.3K/month × 2 months

• Engineering: 1 senior + 4 junior engineers, 4-month project

• Includes QA, debugging, and full interpretation coordination:$120K

🌐 Future Development

• Expand from North America to Europe and Southeast Asia

• Strengthen branding with original characters and web anime

⚠️ Risk Factors and Countermeasures

Risk	Countermeasure
Inventory & logistics	Use of North American warehouse + optimized logistics system
Currency & geopolitical risks	FX hedging + multi-currency payment systems
Intense competition	Emphasize exclusivity and Japanese craftsmanship

📅 Launch Schedule

• Months 0–3: UI design & prototype development

• Months 4–6: Product lineup prep & pre-registration

• Months 7–12: Official launch + influencer campaign roll-out

📆 Sample Development Model (Hypothetical by Puente)

This business plan is a conceptual model that illustrates how Puente Inc. would execute a Japan-to-North America anime EC business.

Example Setup:

• UI/UX design: Approx. 1M over 2 months

• EC Development: Next.js or Shopify, integrated with global payment APIs, multilingual support

• SNS Integrations: Compatible with Instagram Graph API, Meta Ads API, etc.

• AWS-based server infrastructure and monitoring

📝 Note on Licensing

All character merchandise described in this article is assumed to be based on original IP or officially licensed content. Selling Japan-domestic licensed IP overseas is subject to legal restrictions, and the following precautions must be taken:

• Obtain North America-specific licensing rights from Japanese IP holders

• Partner with overseas license holders (e.g., Crunchyroll)

• Develop original characters and branding for global sales

• Collaborate directly with Japanese artists to enable flexible product design

Through these strategies, it is possible to deliver legally compliant and high-value anime products to global audiences.

🚪 Consultation Available: Let’s Build Together

If you’re considering initiatives like "anime merchandise x cross-border EC" or "artist collaborations for global expansion," Puente offers end-to-end support—from development to operations and marketing.

📧 Contact us here → https://puentework.com/

Puente Inc. is looking for visionary partners to co-create the future of Anime × EC × Technology. Feel free to reach out!